The Pampered Sole is a new women's shoe store in Birmingham,Alabama.The owners want to target women between the ages of 30 and 45 with a household income greater than $50,000 with a special promotion.They have purchased two mailing lists: one with demographic information for their retail area and one with psychographic information.They want one list that combines both types of information,but they don't want to mail someone twice.What should they do?
A) purge, then merge the lists
B) merge, then define the lists
C) merge, then purge the lists
D) purge, then define the lists
E) compile, then convert the lists

Question

Quizplus · Accepted Answer

The best approach is to merge the lists first and then purge any duplicates to avoid mailing the same person twice. Once the lists are combined, the owners can then filter and define the merged list based on both demographic and psychographic information to target their desired audience. However, it is important to ensure that the merged list is accurate and up-to-date before purging any duplicates.

The Pampered Sole Is a New Women's Shoe Store in Birmingham,Alabama.The