Which of the following is NOT an objective of frequency programs?
A) Increase customer retention.
B) Reward customers for their patronage.
C) Increase the purchase levels of current customers.
D) Generate information for customer databases.
E) Attract new customers to replace unprofitable current customers.
Correct Answer:
Verified
Q61: Which of the following is a promotion
Q70: In comparison to sales promotion,advertising is usually
Q71: _ involves manufacturers developing marketing communication programs
Q72: Advertising is often more effective than sales
Q74: Which of the following is a general
Q76: Frequent flyer programs are the model for
Q77: Which of the following is a type
Q78: Sales promotion not only targets consumers,but intermediaries
Q90: Which of the following is a type
Q115: Shoppers today are more brand loyal,so promotion
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents