In comparison to sales promotion,advertising is usually viewed as a longer term investment.

Name: In comparison to sales promotion,advertising is usually viewed as a longer term investment.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Advertising is usually aimed at building brand awareness and image over a longer period of time, while sales promotion is aimed at generating short-term sales. Therefore, advertising is viewed as a long-term investment in comparison to sales promotion.

In Comparison to Sales Promotion,advertising Is Usually Viewed as a Longer