Increasing immediate sales,attracting attention at decision points,creating interest,stimulating urgency,and encouraging trial and impulse purchasing are all objectives for the IMC tool of ________.
A) direct marketing
B) guerilla marketing
C) advertising
D) point-of-purchase
E) public relations

Question

Quizplus · Accepted Answer

Point-of-purchase is the IMC tool that focuses on increasing immediate sales, attracting attention at decision points, creating interest, stimulating urgency, and encouraging trial and impulse purchasing. This tool includes displays, signage, packaging, and other promotional materials that are strategically placed at or near the point of purchase.

Increasing Immediate Sales,attracting Attention at Decision Points,creating Interest,stimulating Urgency,and Encouraging