Share of media voice is an indication of ________.
A) profit margins
B) advertising expenditures
C) the sales-expenses ratio
D) share of wallet
E) product positioning

Name: Share of media voice is an indication of ________. A) profit margins B) advertising expenditures C) the sales-expenses ratio D) share of wallet E) product positioning
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

Share of media voice refers to the proportion of advertising expenditures a brand has compared to the total advertising expenditures in the market.

Share of Media Voice Is an Indication of ________