One of the primary effects of trade sales promotions is to ________.
A) reach a wide audience through mass media
B) create conviction in consumers
C) reinforce consumer satisfaction
D) energize the sales force
E) create a brand reminder

Question

Quizplus · Accepted Answer

The primary effect of trade sales promotions is to energize the sales force, which in turn can lead to increased sales and revenue for the company. Trade sales promotions are typically aimed at wholesalers, retailers, and other intermediaries in the distribution channel, rather than end consumers. By offering incentives such as discounts, free merchandise, or other rewards for meeting sales targets, trade promotions can motivate salespeople to work harder and sell more effectively.

One of the Primary Effects of Trade Sales Promotions Is