Ja'Nelle is part of the planning team conducting a SWOT analysis for FroZenYo,a chain of frozen yogurt shops.Which of the following research findings would Ja'Nelle classify as a strength for FroZenYo?
A) Yum Yogurt, one of FroZenYo's competitors, was featured in a USA Today article about the continued popularity of frozen yogurt.
B) Yogurt You, one of FroZenYo's competitors, recently closed two stores due to decreased sales.
C) FroZenYo's yogurt has fewer calories than Yum Yogurt's or Yogurt You's yogurt.
D) The union representing workers at FroZenYo is negotiating for a pay raise and better benefits.
E) Recent economic data indicates that people are spending more money on eating out than they did last year.

Question

Quizplus · Accepted Answer

FroZenYo's yogurt having fewer calories than its competitors is a strength because it could appeal to health-conscious customers and differentiate FroZenYo from other frozen yogurt shops.

Ja'Nelle Is Part of the Planning Team Conducting a SWOT