Ja'Nelle is part of the planning team conducting a SWOT analysis for FroZenYo,a chain of frozen yogurt shops.Which of the following research findings would Ja'Nelle classify as a weakness for FroZenYo?
A) Yum Yogurt, one of FroZenYo's competitors, was featured in a USA Today article about the continued popularity of frozen yogurt.
B) Yogurt You, one of FroZenYo's competitors, recently closed two stores due to decreased sales.
C) FroZenYo's yogurt has fewer calories than Yum Yogurt's or Yogurt You's yogurt.
D) The union representing workers at FroZenYo is negotiating for a pay raise and better benefits.
E) Recent economic data indicates that people are spending more money on eating out than they did last year.

Question

Quizplus · Accepted Answer

The fact that the union representing workers at FroZenYo is negotiating for a pay raise and better benefits is a weakness for the company as it may increase their labor costs and reduce their profitability. A SWOT analysis focuses on identifying internal and external factors that can positively or negatively impact the company's operations, and labor disputes fall under the internal factors that can hinder their success. The other options are either irrelevant or positive findings that do not fit the weakness category.

Ja'Nelle Is Part of the Planning Team Conducting a SWOT