To make campaign evaluation possible,IMC campaign objectives should be ________,________,and ________.
A) creative; measurable; specific
B) clear; creative; concrete
C) clear; sales-oriented; specific
D) clear; measurable; attainable
E) creative; awareness-oriented; specific

Question

Quizplus · Accepted Answer

To make campaign evaluation possible, the objectives must be clear, so that they can be easily understood and measured. They must also be measurable so that progress towards achieving them can be tracked, and attainable so that they are actually achievable within the resources available. Creative or awareness-oriented objectives may be important for inspiring campaign ideas, but they do not necessarily contribute to evaluation of the campaign's success. Similarly, while sales-oriented objectives may be a common feature of IMC campaigns, they are not the only possible objective, and may not always be the most appropriate. Therefore, the best choice is D: clear, measurable, and attainable.

To Make Campaign Evaluation Possible,IMC Campaign Objectives Should Be ________,________,And

To Make Campaign Evaluation Possible,IMC Campaign Objectives Should Be ,,And