Which of the following is a research question assessing an ad's effectiveness in persuading consumers?
A) How did the ad make you feel?
B) Do you have confidence in the brand?
C) What stood out in this ad?
D) When you think of this brand, what qualities do you associate with it?
E) What did you like or dislike in the ad?

Question

Quizplus · Accepted Answer

"Do you have confidence in the brand?" is the only question that directly assesses the effectiveness of an ad in persuading consumers. The other questions may provide valuable feedback but do not specifically address the ad's persuasive power.

Which of the Following Is a Research Question Assessing an Ad's