Which of the following is used to make a campaign as strong as possible before it "goes live" in the market place?
A) concept testing
B) scanner analysis
C) tracking survey
D) recall testing
E) brand linkage testing

Question

Quizplus · Accepted Answer

Concept testing involves presenting the campaign idea to a sample of the target audience and collecting feedback. This helps to identify weaknesses in the campaign and make improvements before launching it in the market. Scanner analysis, tracking survey, recall testing, and brand linkage testing are all evaluation methods that are typically used after a campaign has gone live to track its progress and measure its effectiveness.

Which of the Following Is Used to Make a Campaign