Which of the following is most important for the evaluation of an IMC campaign?
A)The campaign should be limited to one or two specific objectives.
B)The campaign should have specific,measurable objectives.
C)The campaign should be limited to one or two marcom tools.
D)The campaign should be evaluated by the same team who planned it.
E)The campaign should be evaluated by the same team who implemented it.

Question

Quizplus · Accepted Answer

Specific, measurable objectives are crucial for evaluating the effectiveness of an IMC campaign. Without concrete objectives, it becomes difficult to measure the success or failure of the campaign. While limiting the campaign to one or two specific objectives and marcom tools can be helpful, it is not as important as having specific, measurable objectives. The team evaluating the campaign does not necessarily need to be the same as the team who planned or implemented it, as long as they have a thorough understanding of the campaign and its objectives.

Which of the Following Is Most Important for the Evaluation