You tell your friend about the research you do before an ad even appears in any medium.This research assists in the go/no-go decision about finished or nearly finished ads.This type of testing that assesses the strengths of the finished message and predicts how well it will perform is known as ________.
A)message strategy testing
B)surrogate testing
C)tracking studies
D)pretesting
E)test marketing

Question

Quizplus · Accepted Answer

The type of testing described is pretesting, where the message is tested before it is finalized or released. Message strategy testing assesses different message options before creating the final message. Surrogate testing uses substitutes for the actual product or ad to gauge consumer response. Tracking studies follow consumer reactions to a product or ad over time. Test marketing involves launching a product or ad in a limited geographic area to gauge consumer response before a full launch.

You Tell Your Friend About the Research You Do Before