Frank is a senior account planner in charge of concept testing.At which stage of a campaign is concept testing performed?
A) before an ad or campaign runs
B) while an ad or campaign runs
C) after an ad or campaign has run
D) before and after a campaign runs
E) before,during,and after a campaign runs
Correct Answer:
Verified
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Q6: In best practices for tracking studies,information is
Q7: Which of the following is a tool
Q8: Which of the following is most important
Q9: What do tracking studies show?
A)performance of a
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Q11: Which research question assesses an ad's effectiveness
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