Which of the following is a tool for IMC evaluation and measurement?
A) strategic consistency
B) intrinsic contact points
C) SWOT analysis
D) lifetime value
E) customer insight
Correct Answer:
Verified
Q2: Frank is a senior account planner in
Q3: Which of the following could be a
Q4: You tell your friend about the research
Q5: A tracking survey is LEAST likely to
Q6: In best practices for tracking studies,information is
Q8: Which of the following is most important
Q9: What do tracking studies show?
A)performance of a
Q10: _ is a company that specializes in
Q11: Which research question assesses an ad's effectiveness
Q12: Which of the following is a reason
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