Which of the following is a reason that advertisers use other measures in addition to sales as a measure of advertising effectiveness?
A)Sales are never an accurate measurement of advertising effectiveness.
B)Measuring other data is far cheaper than measuring sales.
C)Manufacturers,and therefore their advertising agencies,lack access to sales data because it is collected by retailers and not shared.
D)Creating higher levels of brand recognition is a key objective of advertising and isn't necessarily reflected in sales.
E)Advertisers don't normally measure advertising effectiveness with other measures besides sales.

Question

Quizplus · Accepted Answer

Creating brand recognition is an important objective of advertising, and this objective may not necessarily result in immediate sales, which is why advertisers use other measures such as brand recognition, recall, and attitude surveys to measure advertising effectiveness.

Which of the Following Is a Reason That Advertisers Use