To make campaign evaluation possible,IMC campaign objectives should be ________ and ________.
A)creative;measurable
B)clear;creative
C)clear;sales-oriented
D)specific;measurable
E)creative;specific

Question

Quizplus · Accepted Answer

To make campaign evaluation possible, IMC campaign objectives should be specific and measurable. This means that the objectives should be clearly defined and quantifiable, allowing for easy measurement of success or failure. While creativity and clarity are important, they are not as critical for evaluation purposes as specificity and measurability. Sales orientation is also not necessary for all campaigns, as some may be geared towards building brand awareness or changing consumer perceptions.

To Make Campaign Evaluation Possible,IMC Campaign Objectives Should Be ________