Which research question assesses an ad's effectiveness in persuading consumers?
A)How did the ad make you feel?
B)Do you have confidence in the brand?
C)What stood out in this ad?
D)When you think of this brand,what qualities do you associate with it?
E)What did you like or dislike in the ad?

Question

Quizplus · Accepted Answer

The research question that assesses an ad's effectiveness in persuading consumers is whether they have confidence in the brand, as it shows whether the ad was successful in influencing their perception of the brand. The other options do not directly address the ad's impact on consumers' attitudes towards the brand.

Which Research Question Assesses an Ad's Effectiveness in Persuading Consumers