Which of the following is used to make a campaign as strong as possible before it "goes live" in the market place?
A)concept testing
B)scanner analysis
C)tracking surveys
D)recall testing
E)brand linkage testing

Question

Quizplus · Accepted Answer

Concept testing is used to evaluate the potential success of a new idea or product before it is marketed, by gathering feedback from a target audience. This helps in refining the campaign or product to make it as strong as possible before launch.

Which of the Following Is Used to Make a Campaign