To understand how effective Table Time's most recent IMC campaign was in comparison to its closest competitors' campaigns,brand planners would most likely use which of the following data?
A)norms
B)semiotics
C)coverage
D)ratings
E)circulation

Question

Quizplus · Accepted Answer

Norms are comparative data that allow brand planners to evaluate the performance of their IMC (Integrated Marketing Communications) campaign against industry standards or the performance of competitors' campaigns. This helps in understanding the effectiveness of their campaign in comparison to others.

To Understand How Effective Table Time's Most Recent IMC Campaign