Dr.Aaron Adamson uses telephone surveys to measure life satisfaction across Canada.When Dr.Adamson and his research assistants phone participants,they ask them to report responses to questions by indicating whether they "strongly agree," "agree," "strongly disagree," or "disagree." Which of the following is he using?
A) Guttman scale
B) An index
C) Semantic differential
D) Likert scale
E) None of the above

Question

Quizplus · Accepted Answer

Dr. Aaron Adamson is using a Likert scale, which asks individuals to indicate their level of agreement or disagreement with a statement on a scale ranging from "strongly agree" to "strongly disagree." The Likert scale is a common method for measuring attitudes and opinions in survey research.

DrAaron Adamson Uses Telephone Surveys to Measure Life Satisfaction Across