Patrick Paddywagon,owner of the Paddywagon Automobile Supermarket,wanted to find out the kinds of cars he should push to graduating college students.He asked 100 university seniors to rate 10 aspects of 11 models his dealership sold: style,fuel economy,engineering,safety,performance,prestige,comfort,price,selection or options,and interior size.Each car was rated on the 10 aspects from 0 (poor)to 5 (excellent).Each student also rated the importance of each aspect (1 = unimportant,2 = moderate importance,3 = very important).Then each aspect rating was weighed (multiplied)by its importance rating.Next,everything was added together for a score.Each car received a score of 0 to 150.What measurement technique did Patrick use in his study?
A) Semantic differential
B) Graphic rating scale
C) Likert scale
D) Hawthorne scale
E) An index

Question

Quizplus · Accepted Answer

Patrick used an index to measure the scores of each car based on the ratings of 10 aspects and their importance ratings. An index is a composite measure that combines multiple individual measures into a single score.

Patrick Paddywagon,owner of the Paddywagon Automobile Supermarket,wanted to Find Out