Which of the following is often a limitation of using focus groups?
A) People won't talk in a natural setting like a focus group.
B) People in focus groups do not comment on what others in the group said.
C) People feel more empowered, especially marginalized groups in society.
D) In focus groups everyone always comes to total agreement; there is no diversity of opinion.
E) Focus groups produce fewer ideas than those that occur in individual interviews.

Question

Quizplus · Accepted Answer

Focus groups can sometimes produce fewer ideas than individual interviews because participants may be influenced by dominant voices or groupthink, limiting the diversity of ideas.

Which of the Following Is Often a Limitation of Using