What is one of the major disadvantages of using field research compared to other qualitative forms of data collection?
A) The sample is often limited to university undergraduates.
B) Subjects' behaviour may change if they know they are being studied.
C) A fairly limited range of research questions can be addressed with this technique.
D) It can take the researcher a considerable amount of time to become acquainted with the data.
E) The conditions under which the research and data gathering take place are often artificial.

Question

Quizplus · Accepted Answer

The major disadvantage of field research is that subjects may alter their behavior if they know they are being observed or studied. This is known as the Hawthorne Effect and can affect the validity of the data collected. The other options do not accurately represent major disadvantages of using field research.

What Is One of the Major Disadvantages of Using Field