How do the efforts of Fairmont Hotels to "green" its operations help its life cycle?

Question

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Efforts to "green" operations can rejuvenate a company's image, especially in the maturity stage of its life cycle, by demonstrating a commitment to sustainability and attracting customers interested in eco-friendly practices. This can help differentiate the company in a crowded market and potentially extend the maturity phase or even lead to a new growth phase.

How Do the Efforts of Fairmont Hotels to "Green" Its