The marketing of tourism is composed of a mix of elements, each of which is a controllable factor that can help to satisfy customer needs.When a tourism destination area wants to bring together its products and services with potential customers, it must clearly understand and implement the marketing mix.
a)Summarize the four components (or "P's")of the marketing mix.
b)Choose two components and integrate them with the 2010 Olympics example that runs throughout the chapter.

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The Answer of The marketing of tourism is composed of a mix of elements, each of which is a controllable factor that can help to satisfy customer needs.When a tourism destination area wants to bring together its products and services with potential customers, it must clearly understand and implement the marketing mix.
a)Summarize the four components (or "P's")of the marketing mix.
b)Choose two components and integrate them with the 2010 Olympics example that runs throughout the chapter.

The Marketing of Tourism Is Composed of a Mix of Elements