Economies of scale and huge advertising budgets are just as effective in the new competitive landscape as they were in the past.

Question

Quizplus · Accepted Answer

The new competitive landscape is characterized by disruptive technologies, nimble competitors, and changing consumer preferences. In such an environment, economies of scale and huge advertising budgets may not be as effective as they were in the past. Rather, companies that can innovate quickly, personalize their offerings, and build strong customer relationships are likely to succeed.

Economies of Scale and Huge Advertising Budgets Are Just as Effective