If the Ottawa Tourism & Convention Authority brings in a group of meeting planners in order to showcase the culture, food, accommodations, and convention facilities of the Capital Region, it is called a ____________________.

Question

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This is a familiarization (FAM) tour, which is a common industry practice to showcase a destination to potential clients such as meeting planners. It allows them to experience firsthand the culture, food, accommodations, and convention facilities of the region in order to make informed decisions when planning events.

If the Ottawa Tourism & Convention Authority Brings in a Group