In today's global economy, some resources that were traditionally critical to firms' efforts to sell goods are now less likely to be a source of competitive advantage.?

Question

Quizplus · Accepted Answer

With the rise of technology and digitalization, some resources that were once critical (such as physical location, access to distribution channels, and advertising budgets) are no longer as significant in enabling firms to sell goods. Instead, factors such as innovation, customer experience, and brand image have become increasingly important sources of competitive advantage.

In Today's Global Economy, Some Resources That Were Traditionally Critical