The analysis of the activity map of a successful company such as Southwest Airlines emphasizes how:
A) the organizational culture of Southwest Airlines is the key to the success of the organization.
B) understanding the profit ability in an industry indicates to companies where above-average returns can be earned.
C) it is hard for rivals to match a configuration of integrated activities than to imitate a single activity.
D) the primary and support activities of a successful company capture value all along the value chain.

Question

Quizplus · Accepted Answer

The analysis of Southwest Airlines' activity map highlights the importance of a configuration of integrated activities, rather than a single activity, in achieving sustained success. This makes it difficult for rivals to imitate the success of a company like Southwest Airlines. The other options do not accurately reflect the insights that can be gleaned from analyzing Southwest Airlines' activity map.

The Analysis of the Activity Map of a Successful Company