All of the following statements about Internet marketing are true EXCEPT:
A) it can change the way consumers shop and purchase.
B) it could be a threat to traditional manufacturers and retailers.
C) it does not present smaller firms with an opportunity to compete effectively.
D) has made the global market more accessible.
E) it can be used to communicate a vast amount of information to potential consumers.

Question

Quizplus · Accepted Answer

This statement is not true. Internet marketing can provide smaller firms with an opportunity to compete effectively because it allows them to reach a wider audience at a lower cost compared to traditional marketing methods.

All of the Following Statements About Internet Marketing Are True