The design,implementation,and control of a plan to influence exchanges to achieve organizational objectives is at the heart of:
A) marketing research.
B) consumer research.
C) marketing science.
D) marketing strategy.
E) statistical modeling.

Question

Quizplus · Accepted Answer

The design, implementation and control of a plan to influence exchanges to achieve organizational objectives is the definition of marketing strategy. Marketing research, consumer research, marketing science, and statistical modeling are all important components of developing a marketing strategy, but do not encompass the entirety of it.

The Design,implementation,and Control of a Plan to Influence Exchanges to Achieve