The MOST important factor driving acceptance of the marketing concept was:
A) enthusiastic academic support.
B) improved production equipment.
C) intense foreign competition.
D) the advent of CAD/CAM systems.
E) the elevation of marketers to CEO positions.

Question

Quizplus · Accepted Answer

Intense foreign competition was the most important factor driving acceptance of the marketing concept. As foreign competition intensified, companies realized they needed to shift their focus from production-oriented strategies to customer-oriented strategies to stay competitive. This led to the adoption of the marketing concept as a way to better satisfy customer needs and differentiate themselves in the marketplace.

The MOST Important Factor Driving Acceptance of the Marketing Concept