As an approach to study consumer behavior,understanding consumption and its meanings is the primary objective of:
A) cultural anthropology.
B) psychology.
C) economics.
D) statistics.
E) sociology.

Question

Quizplus · Accepted Answer

Cultural anthropology focuses on understanding the cultural and social meanings behind consumption behavior, making it the most relevant approach to study consumer behavior in terms of understanding consumption and its meanings. Psychology primarily focuses on individual behavior and motivations, while economics tends to focus on market forces and statistical trends. Statistics can be useful for analyzing data related to consumer behavior, but it does not offer much insight into the underlying meanings or cultural context of consumption. Sociology is a related field that could also be relevant to studying consumer behavior, but cultural anthropology is specifically focused on understanding cultural meanings, which makes it the best choice for this question.

As an Approach to Study Consumer Behavior,understanding Consumption and Its