All of the following statements are true EXCEPT:
A) Product life cycles are becoming longer.
B) Consumer behavior is constantly changing.
C) Needs/wants change at different times for different consumer groups.
D) The consumer often does not understand their own behavior completely.
E) Constant innovation is necessary to ensure profitability.
Correct Answer:
Verified
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Q16: The MOST important factor driving acceptance of
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Q19: Although consumer behavior research is useful for
Q20: As an approach to study consumer behavior,understanding
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Q23: Marketing strategies are developed at the management
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