All of the following are characteristics of consumer research EXCEPT that it:
A) utilizes a variety of techniques.
B) poses complex ethical issues.
C) is essential in highly competitive markets.
D) must be ongoing in a dynamic marketplace.
E) it is based on a small representative set of the population

Question

Quizplus · Accepted Answer

Consumer research is not necessarily based on a small representative set of the population. In fact, the goal of consumer research is often to gather data from a diverse group of consumers in order to gain a more complete understanding of their needs, preferences, and behavior.

All of the Following Are Characteristics of Consumer Research EXCEPT