In the past,companies conducted research to investigate new product concepts and to try to understand consumers; this research was continuous and aided in identifying the firm's actual customers.
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Q19: Although consumer behavior research is useful for
Q20: As an approach to study consumer behavior,understanding
Q21: Math modeling and simulation are the primary
Q22: Much of consumer behavior involves exchanges between
Q23: Marketing strategies are developed at the management
Q25: Government agencies such as the FDA are
Q26: A major criticism of B2C marketing was
Q27: The third group interested in consumer behavior
Q28: The marketing science approach has become a
Q29: Consumer behavior does not include the things
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