All of the following are true of cognitive systems EXCEPT:
A) consumers interpret virtually any aspect of the environment.
B) consumers interpret their own behavior and their own affective states.
C) consumers' interpretation can include deeper, symbolic meanings of products and behaviors.
D) consumers are always engaged in extensive cognitive activity.
E) consumers interpret the meanings of their own cognitions or beliefs.

Question

Quizplus · Accepted Answer

The statement "consumers are always engaged in extensive cognitive activity" is not necessarily true. While cognitive activity is important in consumer behavior, consumers may not always be engaged in extensive cognitive processing. There can be instances where consumers make quick, automatic decisions based on habits, emotions, or heuristics without extensive cognitive activity.

All of the Following Are True of Cognitive Systems EXCEPT