Information-processing models attempt all of the following EXCEPT:
A) explain how consumers interpret information.
B) identify a sequence of affective interpretations and process it.
C) explain how product knowledge is retrieved from memory.
D) explain how interpretation, retrieval, and integration interact in decision-making.
E) explain how knowledge is integrated for evaluation/choice

Question

Quizplus · Accepted Answer

Information-processing models do not necessarily focus on affective interpretations, but rather on how consumers process and retrieve information from memory to make decisions.

Information-Processing Models Attempt All of the Following EXCEPT