Having a generally favorable attitude toward a product means the consumer will perform every possible favorable behavior regarding that product.

Question

Quizplus · Accepted Answer

While a generally favorable attitude toward a product is likely to result in some favorable behaviors, such as purchasing and recommending it, it does not guarantee that the consumer will perform every possible favorable behavior. There may be practical or situational constraints that prevent them from doing so, or they may simply not be aware of all of the possible behaviors they could engage in.

Having a Generally Favorable Attitude Toward a Product Means the Consumer