Attitudes at one level of specificity are consistently related to attitudes at other levels.
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Q20: The degree of favorable perception of a
Q21: Consumers can have attitudes towards their past
Q22: Multiattribute model often reveals differences in salient
Q23: Having a generally favorable attitude toward a
Q24: Brand represents the highest level of specificity.
Q26: A firm may acquire brand equity by
Q27: It is difficult to accurately predict behavior
Q28: The affective system automatically produces emotions.
Q29: The accessibility of an attitude is affected
Q30: Behavioral intention is a proposition which connects
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