The key process in consumer decision making is:
A) identification of multiple purchase alternatives.
B) acquiring information.
C) the integration/evaluation process which produces a choice.
D) making the purchase decision.
E) problem identification.

Question

Quizplus · Accepted Answer

While each of the options listed is a process in the consumer decision-making process, the essential step that leads to making a choice is the integration/evaluation process, which produces a decision. The other steps are prerequisites to this stage.

The Key Process in Consumer Decision Making Is