A product/brand's position in the consumer's consideration set may be enhanced by all of the following EXCEPT:
A) repetitive advertising campaigns.
B) effective packaging design.
C) intensive distribution strategies.
D) considering familiarity/past use.
E) consistently offering lower prices.

Question

Quizplus · Accepted Answer

Consistently offering lower prices may enhance the brand's position in terms of affordability but may not necessarily improve its overall perception in the consumer's consideration set. Other factors such as effective advertising, packaging, and distribution strategies, as well as familiarity and past use, can all contribute to a brand's perceived value and position in the consumer's mind.

A Product/brand's Position in the Consumer's Consideration Set May Be