Which of the following product involvement/knowledge situations is most likely to produce an extensive problem solving activity?
A) High involvement/low knowledge
B) Low involvement/low knowledge
C) Low involvement/high knowledge
D) High involvement/high knowledge
E) Medium involvement/medium knowledge

Question

Quizplus · Accepted Answer

High involvement/low knowledge situations typically lead to extensive problem solving because the consumer is highly interested in the purchase but lacks sufficient information, prompting a thorough search and evaluation process.

Which of the Following Product Involvement/knowledge Situations Is Most Likely