All of the following statements about the consumer decision process are true EXCEPT:
A) that the consumer usually progresses through the stages of the decision process in a linear fashion.
B) that the process begins with problem recognition.
C) that the choice results from the comparison of alternatives.
D) that the consumers often reevaluate their choice after use.
E) that consumer problem solving involves a single decision.

Question

Quizplus · Accepted Answer

The Answer of All of the following statements about the consumer decision process are true EXCEPT:
A) that the consumer usually progresses through the stages of the decision process in a linear fashion.
B) that the process begins with problem recognition.
C) that the choice results from the comparison of alternatives.
D) that the consumers often reevaluate their choice after use.
E) that consumer problem solving involves a single decision.

All of the Following Statements About the Consumer Decision Process