A consumer has to choose between two equally attractive products each of which satisfies a desired goal; however,neither product can satisfy both goals.The consumer is experiencing a(n):
A) approach-avoidance conflict.
B) avoidance-avoidance conflict.
C) approach-approach conflict.
D) satisfaction conflict.
E) choice conflict.

Question

Quizplus · Accepted Answer

An approach-approach conflict arises when there are two attractive options or goals to choose from, but the individual can only choose one. In this situation, both products are equally attractive and satisfy the desired goal, but the consumer can only choose one. This creates an approach-approach conflict, and the individual must weigh the pros and cons of each option to make a decision.

A Consumer Has to Choose Between Two Equally Attractive Products