Traditional purchase/adoption models focus on achieving behavioral change by changing:
A) affect variables.
B) cognitive variables.
C) behavioral variables.
D) ethical variables.
E) environmental variables.

Question

Quizplus · Accepted Answer

Traditional purchase/adoption models focus on changing cognitive variables, which involve altering consumer knowledge, beliefs, or perceptions to influence their purchasing behavior.

Traditional Purchase/adoption Models Focus on Achieving Behavioral Change by Changing