Sales promotion may seek to specifically increase purchase probability by all of the following methods EXCEPT:
A) by repositioning the product/brand.
B) by showcasing the firm's societal concern.
C) by offering promotions to encourage a brand switch.
D) by using couponing to build/maintain brand loyalty.
E) by offering special sales on specific dates.
Correct Answer:
Verified
Q13: Attempts to influence overt consumer behaviors begin
Q14: Sales promotion efforts are most likely to
Q15: Even if strategy succeeds,the firm may have
Q16: Which of the following is an example
Q17: Which of the following types of products
Q19: Two-for-one sales and/or offering coupons are primarily
Q20: Trade promotions are generally designed to:
A) pull
Q21: Consumer promotions cannot be used to get
Q22: Sales promotion may seek to specifically increase
Q23: Marketers may seek to induce brand switching
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