Trade promotions are generally designed to:
A) pull products through the channel to the customers.
B) spur immediate purchases by the final consumer.
C) push products through the channel to the customer.
D) build customer brand loyalty.
E) encourage consumers to trade in old products for new ones.

Question

Quizplus · Accepted Answer

Trade promotions are designed to push products through the channel to the customer, which means they are primarily targeted at intermediaries such as wholesalers and retailers rather than the final consumer. The goal is to incentivize these intermediaries to purchase and promote the products, which in turn can drive sales to the end consumer. Examples of trade promotions include trade discounts, allowances, and cooperative advertising programs.

Trade Promotions Are Generally Designed To