The analysis of a situation should begin with:
A) determining the major goals that define the situation for their target customers.
B) identifying key aspects of the social and political environment.
C) defining the situation for the consumer.
D) understanding cognitive, affective, and behavioral responses.
E) the development of marketing strategies.

Question

Quizplus · Accepted Answer

The first step in analyzing a situation is to determine the major goals that define the situation for their target customers. This will help you understand the customer's needs and wants, and develop marketing strategies that are relevant to them.

The Analysis of a Situation Should Begin With